THE CHALLENGE Having driven grower initiatives and consumer engagement in Fair Trade for 16 years; and having pushed, sometimes forced, the Fair Trade movement into the mainstream; it falls to us to tell you that a label is not a solution, Multinationals are happy to source fairly-traded product from warehouses, and spend their money on marketing rather than in grower communities. It’s not enough. If you want to realise the vision of Fair Trade you may want to join us in this new and appropriately radical initiative. What started with 3 containers of beans in 1991 has evolved into a new and epic collaboration we’re calling The Trilogy.

Host Universal, pioneer in Fair Trade communications in the UK and creators of the critically acclaimed ‘5065 Lift’ & ‘Flight 5065 London Eye’, invite you to join 110million artisans, farmers and supporters in the making of three revolutionary films.

THE TRILOGY Three films to change the world; each one a projected vision of the future, based on economic and social evidence, and inspired by the extraordinary courage and conviction of people living unbelievable lives.

In this world, climate disasters, drug cartels, military intervention and migration are the backdrop to everyday life - fuelled by the markets, corporate giants and middlemen...these things make the future dangerously uncertain for us all.

The Trilogy is designed to go beyond cinematic drama and experience, reaching through time to actually change the future in real life. By becoming a mechanism for transformation, these films will become a medium for change.

The Trilogy will generate investment in grower communities across Asia, Africa & Latin America and touch the lives of billions of people, building dynamic new relationships, opportunities and infrastructure, and dismantling the mental trade barriers that divide us all.

You can eat, drink and wear The Trilogy. In 10, 20 or 30 years time, today’s grim reality will either be a lot worse, or changed for the better, by you.

Trilogy ONE. If you have an interest or a passion for change, for justice, for equality, now’s the time to invest your energy, talent or money in the development of three films, development funded by Cafédirect and its supporters and backed by industry names.

Each and every component of the production is open to new and renowned talent, at both ends of the chain.

To register your interest and find out more about getting involved add your details to The Trilogy screen at the top of this page.