HOST UNIVERSAL, the pioneer of Fair Trade communications in the UK and creators of the critically acclaimed ‘5065 Lift’ & ‘Flight 5065 London Eye’, invite you to join 110million artisans, growers and supporters in the making of three revolutionary films.

Host has pioneered producer and consumer engagement in Fair Trade for 17 years. It created Fair Trade relationships in the form of an ever improving commitment to each other and helped put the first Fair Trade products into supermarkets and drive the Fair Trade movement into the mainstream - providing ammunition, talent and premium product positioning for the Fair Trade movement, the label and setting an example for all other brands and businesses.

Host has 17 years hands-on experience with Cafédirect, the 100% Fair Trade brand that was started by 3 grower communities in Latin America and came to life through 4 charity networks in the UK, determined to challenge the markets and coffee giants who failed to recognise poverty as their issue. Just barely over 30 people, it remains the World’s leading Fair Trade brand and, according to Millward Brown*, the UK’s number one most recommended brand. It represents 350,000 growers and touches over a million lives.

Producer self-determination started Cafédirect, runs through the coffee, tea and cocoa communities behind it and plays a pivotal role in the future of the company - it is this integrity that makes Cafédirect braver, bolder and more challenging than any other Fair Trade company. It is the growers’ brand and a model business for the future.

Host also works with the World Fair Trade Organization, the authentic voice of the Fair Trade movement, representing 100% Fair Trade Organizations in more than 70 countries.

But Fairtrade is not an issue, it is a solution, we are at the beginning, we have a lever to pry open the eyes of the world to the plight of millions of producers around the world. Multinationals are happy to source fairly-traded product from warehouses, spending many times more on the marketing and “fairwash” on their superficial actions than on the producers themselves. It’s not enough. If you want to realise the vision of a sustainable Fair Trade Economy you may want to join us in this new and appropriately radical initiative. What started with 3 containers of beans in 1991 has evolved into a new and epic collaboration we’re calling The Trilogy.

THE TRILOGY Three films to change the world; each one a projected vision of the future, based on economic and social evidence, and inspired by the extraordinary courage and conviction of people living almost unbelievable lives.

In this world, climate disasters, drug cartels, military intervention and migration are the backdrop to everyday life - fuelled by the markets, corporate giants and middlemen...these things make the future dangerously uncertain for us all.

The Trilogy is designed to go beyond cinematic drama and experience, reaching through time to actually change the future in real life. By becoming the mechanism for transformation, these films will become a medium for change. The Trilogy will generate investment in producer communities across Asia, Africa & Latin America and touch the lives of billions of people, building dynamic new relationships, opportunities and infrastructure, building the Sustainable Economy and dismantling the mental trade barriers that divide us all. You can eat, drink and wear The Trilogy. By 2015, today’s grim reality will either be a lot worse, or changed for the better, by you.

Trilogy ONE If you have an interest or a passion for change, for justice, for equality, now’s the time to invest your energy, talent or money in the development of three films, development funded by Cafédirect and its supporters and backed by industry names. Each and every component of the production is open to new and renowned talent, at both ends of the chain.

The ambition is to create a new level of in engagement in real life. It’s time for action.
The future is in your hands.

CALL FOR ENTRIES
The deadline for creative submissions has not yet been fixed. Watch this space.

World Fair Trade Organization enquiries to
Teresa Gerena
 thetrilogy@hostuniversal.com